Minds wide open

  • Oh, Canada.
  • Times are changing
  • Eyes are opening.
  • Ideas are shifting.
  • People are talking.
  • History is in the making.

A new era

We have established the leadership, expertise and trusted practices to become the choice retail experience for recreational cannabis users.

Follow our blog and social channels for the latest and greatest, from retail location announcements and exclusive events to trending legalization and lifestyle news.

Our beliefs define us

KINSHIP

It truly does take a village to nurture something new. We’re building a company that celebrates and supports ever-evolving education, wellness and togetherness.

TRUST

It’s true what they say: trust is one of those rarities that can never be bought. It must be earned, fair and square. And earn it we will, with honesty, integrity and transparency.

LEGACY

We enter this new era with arms, eyes and minds wide open. Because for us, there’s nothing more exciting than being a part of history in the making.

Latest Fire & Flower News

4 top stories in Canadian cannabis

April 19, 2018

The Canadian cannabis industry is moving at a breakneck pace. Every day, provinces and municipalities are passing new laws to prepare for the legalization of recreational marijuana in their regions.

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4 ways to embrace cannabis & slow fitness

April 13, 2018

CrossFit, kickboxing, HIIT, marathons—for the past couple of decades, gym buffs have approached exercise in an almost-militant fashion, pushing ourselves to our limits to become lean, mean fitness machines.

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Canadian Cannabis Retailer Fire & Flower Secures 3-Year Preferred Supplier Agreement with Emblem

April 11, 2018

Fire & Flower, a corporate retail cannabis store, announces that it has entered into a preferred cannabis supplier agreement with Emblem Corp. (TSXV:EMC) (EMC.WT).

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Fire & Flower Appoints Nathan Mison as Vice President, Government and Stakeholder Relations

April 10, 2018

Fire & Flower, a corporate retail cannabis store, announces Nathan Mison has been appointed as Vice President, Government and Stakeholder Relations.

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Fire & Flower Appoints Chris Bolivar as Vice President, Brand and Marketing

April 10, 2018

Fire & Flower, a corporate retail cannabis store, announces Chris Bolivar has been appointed as Vice President, Brand and Marketing.

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A brief history of hemp

April 4, 2018

It’s a humbling fact: Cannabis has been a vital part of human civilization for much, much longer than it has been illegal.

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Cannabis legalization on track for summer 2018

March 29, 2018

Good news for green: Federal legislation

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Canadian Cannabis Retailer Fire & Flower Appoints Jason Pincock to Alberta Advisory Board

March 27, 2018

Fire & Flower, a corporate retail cannabis store, announces that Jason Pincock has been appointed to the company’s Alberta Advisory Board.

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3 essential tips for cannabis beginners

March 23, 2018

From enhancing creativity and elevating sensory experiences to relieving pain and promoting relaxation, Canadians consume cannabis for all sorts of reasons.

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Hot highlights from our brand launch party

March 16, 2018

From fire dancing to ice sculptures, Elderflower cocktails to fresh oysters, our brand launch party was one for the books.

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Canadian Cannabis Retailer Fire & Flower Appoints Carman McNary as Alberta Advisory Board Chair

March 14, 2018

Fire & Flower, a corporate retail cannabis store, announces Carman R. McNary, Q.C. has been appointed as the Chair of the Alberta Advisory Board.

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Fire & Flower applies for 37 store licenses across the province

March 8, 2018

As the summer of 2018 rapidly approaches, cannabis legalization is upon us. Canadians have plenty of questions about how the herb will fit into their lifestyle, what products will be available, how to safely consume it—and, rightfully so.

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Canadian Cannabis Retailer Fire & Flower Accelerates Growth with Relocation of Headquarters to Alberta

February 28, 2018

Fire & Flower, a corporate retail store, specializing in elevating Canadian cannabis products through experiential strategies and education-based programming, announces relocation of its headquarters to Edmonton, Alberta.

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Edmonton, Alberta
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