Our Beliefs

Greater wisdom awakening

Our mindset defines us.

Through education, openness and kinship, we're challenging stereotypes—not just about cannabis but about, well, everything.


Truths as old as time

We’re here to answer all your questions about cannabis, providing mindful, honest education to move us all in a well-informed direction.

Our shops encourage open, welcoming spaces where we can bring you sage advice and guidance. So, don't be shy about stopping by—we'd love to get to know you.

Unearth our wellness and lifestyle knowledge.

Cross with plants growing out


Let freedom reign

Cannabis legalization may seem revolutionary to some, but the herb is simply one of the thousands of plant species on earth that nurtures our bodies and minds.

From the expert leadership behind our brand to the folks you see proudly working in our stores, our team is serious about delivering an inclusive, trustworthy experience.

Explore life's outer edges.

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We celebrate and empower the people that make Canada unique.

People are meant to be together.
It's in our DNA.

We’re social creatures who thrive when we communicate, collaborate and support each other. With strong ties to our local communities, we foster this truth through and through.