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Toronto Parkdale | 4 Brock Ave

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Fire & Flower is located in Canada

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Brand & Product Announcements Brands/Products

BIG NEWS: THE JOINT Levels Up With New Products & Core Partners, Including Pure Sunfarms

October 24, 2025

THE JOINT is growing– and we’re not just talking about plants.

We’re excited to announce a major expansion in our product selection and the launch of new core partnerships — including a major name in Canadian cannabis: Pure Sunfarms.

Whether you’re a seasoned cannasseur or just starting your cannabis journey, the shelves at THE JOINT just got a serious upgrade.

What’s New at THE JOINT? A Bigger, Bolder Product Lineup

We’ve always focused on curating premium cannabis products that reflect our community: high quality, reliable, and priced right. Now, we’re taking it to the next level.

Here’s what’s new in-store and online:

  • Expanded flower selection – from value ounces to premium craft strains
  • More vape formats – including new carts, disposables, and pods
  • A fresh wave of edibles – from gummies to baked goods
  • CBD and wellness products – designed for balance and recovery
  • Infused pre-rolls and concentrates – for experienced consumers who want more

No matter your vibe, we’ve got something new for you to discover.

Meet One of Our New Core Partners: Pure Sunfarms

This is a big one. We’re proud to officially welcome Pure Sunfarms as a core partner at THE JOINT.

If you’re familiar with the Canadian cannabis space, you already know the name. Based in British Columbia’s Fraser Valley, Pure Sunfarms is known for its high-quality, sun-grown cannabis, delivering consistency and value without compromise. Their focus on clean cultivation, strong genetics, and great pricing makes them a perfect fit for THE JOINT.

Pure Sunfarms products are now available at all THE JOINT locations across Manitoba and Saskatchewan.

From classic strains to new cultivars, their lineup brings both reliability and excitement to our curated shelves.

Why It Matters

This isn’t just about bringing in more products. It’s about improving the entire experience for our customers across the Prairies. By working with producers like Pure Sunfarms, we can:

  • Offer more competitive pricing
  • Introduce exclusive drops and special releases
  • Ensure consistent, top-tier quality
  • Support Canadian-grown cannabis and licensed producers

We’re committed to providing the best cannabis retail experience — and that means offering products we stand behind, from brands we trust.

Stay Tuned for What’s Next

This partnership is just one part of a bigger evolution happening at THE JOINT. We’re continuing to expand our selection, improve your experience, and work with the most respected names in cannabis.

To stay in the loop:

  • Sign up for our newsletter to get early access to drops, deals, and announcements
  • Visit your local THE JOINT location and ask our team what’s new

More products. Better partners. Same mission: quality cannabis for everyone.

THE JOINT: More Selection. Better Partners. Always on Point.

Shop online at thejointcannabis.ca or visit us in-store across Manitoba and Saskatchewan.