News Release

April 10, 2018

Fire & Flower Appoints Chris Bolivar as Vice President, Brand and Marketing

Edmonton, Alberta, Canada

Fire & Flower, a corporate retail cannabis store, announces Chris Bolivar has been appointed as Vice President, Brand and Marketing.

In this role, reporting to the Chief Executive Officer, Mr. Bolivar will be responsible for all brand and marketing initiatives, leading the growth of Fire & Flower across Canada.

Mr. Bolivar comes to Fire & Flower with over 15 years of experience in consumer and business-to-business branding, marketing and communications. Prior to joining Fire & Flower, Mr. Bolivar was the President of FREE, a Canadian brand and marketing agency with clients across North America.

Under Mr. Bolivar’s leadership, the agency has been recognized by national and international award shows including Strategy, Marketing Magazine and Applied Arts. Mr. Bolivar has also been a member of the Board of Governors of the Institute of Communications Agencies. During his transition, Mr. Bolivar will continue as a director and advisor to the agency.

“Mr. Bolivar’s deep understanding of brand and his extensive experience in the marketing industry is a significant asset to our executive team as we execute one of the largest launches in Canadian retail history,” shared Trevor Fencott, Fire & Flower’s Chief Executive Officer.

Mr. Bolivar added, “The legalization of cannabis across the country marks a sentiment of a more open, transparent and inclusive Canada. I feel very fortunate to be presented the opportunity to steward a brand that has the potential to make a significant positive impact on Canadian society and have been deeply moved by the commitment of Fire & Flower’s executive team.”

About Fire & Flower

Fire & Flower is a corporate retail store, specializing in elevating Canadian cannabis products through experiential strategies and education-based programming. The company is poised to serve customers across the country, in provinces where private retail is permitted.

Founded by leading legal cannabis entrepreneurs, Fire & Flower’s leadership team carries 60 years of combined experience in launching premium, successful businesses and 20 years in the cannabis space. The company is versed in legal cannabis, immersed with the Canadian audience and is actively influencing the evolution of the new cannabis industry across the country.

Media Relations Contact:

Chris Bolivar
Vice President, Brand and Marketing

cbolivar@fireandflower.com
Ph: 780-903-6782