News Release

April 10, 2018

Fire & Flower Appoints Nathan Mison as Vice President, Government and Stakeholder Relations

Edmonton, Alberta, Canada

Fire & Flower, a corporate retail cannabis store, announces Nathan Mison has been appointed as Vice President, Government and Stakeholder Relations.

In this role, reporting to the Chief Executive Officer, Mr. Mison will be responsible for all government and stakeholder relations activities as Fire & Flower plans the launch of retail stores in Alberta, British Columbia, Saskatchewan and Newfoundland.

Mr. Mison has been actively working with Fire & Flower as a consultant under Mison & Associates to secure retail leases and guide the regulatory application process with the Alberta Gaming and Liquor Commission.

Prior to joining Fire & Flower, Mr. Mison was the Principal of Mison & Associates, a consulting firm that focuses on government relations, stakeholder consultation and executive counsel. Nathan was a founding member of NorthCanvas, a member of the Alberta Cannabis Stakeholder Group and a founding member of the Alberta Cannabis Retailers Association.

“Mr. Mison’s strong relationships with all levels of government and his deep understanding of the cannabis retail landscape make him a strong asset to the executive team of Fire & Flower,” shared Trevor Fencott, Fire & Flower’s Chief Executive Officer.

Mr. Mison added, “I have been very fortunate to work with the team at Fire & Flower and have been deeply impressed by the company’s commitment to the responsible introduction of cannabis. Consultation with Indigenous and non-Indigenous communities across Alberta has been and will continue to be of key importance to Fire & Flower.”


About Fire & Flower

Fire & Flower is a corporate retail store, specializing in elevating Canadian cannabis products through experiential strategies and education-based programming. The company is poised to serve customers across the country, in provinces where private retail is permitted.

Founded by leading legal cannabis entrepreneurs, Fire & Flower’s leadership team carries 60 years of combined experience in launching premium, successful businesses and 20 years in the cannabis space. The company is versed in legal cannabis, immersed with the Canadian audience and is actively influencing the evolution of the new cannabis industry across the country.


Media Relations Contact:

Chris Bolivar
Vice President, Brand and Marketing
Ph: 780-903-6782