News Release

April 11, 2018

Canadian Cannabis Retailer Fire & Flower Secures 3-Year Preferred Supplier Agreement with Emblem

Edmonton, Alberta, Canada

Fire & Flower, a corporate retail cannabis store, announces that it has entered into a preferred cannabis supplier agreement with Emblem Corp. (TSXV:EMC) (EMC.WT).

Fire & Flower plans to launch retail cannabis stores across Canada. Within Alberta alone, the company has applied for 37 retail store licenses with the Alberta Gaming and Liquor Commission (AGLC). Its experienced, industry-leading team will continue to aggressively pursue applications for retail licenses in other provinces at its earliest opportunity.

With Fire & Flower’s intent to secure significant market share in provinces where private retail cannabis is permitted, it is essential for the company to enter into supply-side agreements that ensure consumers will have access to diverse cannabis products.

“Securing access to a quality supply of legal recreational cannabis will be a challenge for retailers in an initially under-supplied market,” shared Trevor Fencott, Chief Executive Officer of Fire & Flower. “Our agreement with Emblem marks the first of several supply-side agreements that will ensure our customers have access to the best products on the Canadian cannabis market.”

“Fire & Flower is working tirelessly to deconstruct the negative stereotypes associated with cannabis culture,” shared Nick Dean, Chief Executive Officer of Emblem. “Fire & Flower will play a significant role in consumer education and ensuring legal recreational cannabis is responsibly introduced into Canadian society.”

About Fire & Flower

Fire & Flower is a corporate retail store, specializing in elevating Canadian cannabis products through experiential strategies and education-based programming. The company is poised to serve customers across the country, in provinces where private retail is permitted.

Founded by leading legal cannabis entrepreneurs, Fire & Flower’s leadership team carries 60 years of combined experience in launching premium, successful businesses and 20 years in the cannabis space. The company is versed in legal cannabis, immersed with the Canadian audience and is actively influencing the evolution of the new cannabis industry across the country.

About Emblem

Emblem Corp., through its wholly-owned subsidiary Emblem Cannabis Corporation, is a fully integrated licensed producer and distributor of medical cannabis and cannabis derivatives in Canada under the ACMPR (Access to Cannabis for Medical Purposes Regulations). Led by a team of cannabis experts and former healthcare and pharma executives, it has three distinct verticals – cannabis production, patient education centers and pharmaceutical dosage form development. Emblem trades under the ticker symbol EMC on the TSX Venture Exchange.

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Media Relations Contact:

Nathan Mison
Vice President, Government and Stakeholder Relations
Fire & Flower Inc.
nmison@fireandflower.ca
Ph: 780-953-1106

Alex Stojanovic
Chief Financial Officer
Emblem Corp.
alexs@emblemcorp.com
Ph: 416-962-3300