News Release

April 25, 2018

Canadian Cannabis Retailer Fire & Flower Appoints Mike Vioncek as Chief Operating Officer

Fire & Flower, a corporate retail cannabis store, announces Mike Vioncek has been appointed as Chief Operating Officer.

Based out of the Edmonton corporate head office, reporting to the Chief Executive Officer, Mr. Vioncek will be responsible for the retail store operations of Fire & Flower including Real Estate, Human Resources, Merchandising, Product Development and Retail Experience.

Mr. Vioncek comes to Fire & Flower with over 20 years of experience in the operations of major retail brands across Canada. Prior to joining the company, Mr. Vioncek was the President of Canadian Operations for Planet Fitness. Previous, Mr. Vioncek was the Director of Operations for Liquor Stores North America (TSX:LIQ), Regional Director for Rexall / Katz Group Canada, and District Operations Manager for Hudson’s Bay.

“Mr. Vioncek’s deep experience and understanding of retail operations is an essential asset to our success as we execute one of the largest retail launches in Canadian history,” shared Trevor Fencott, Fire & Flower’s Chief Executive Officer.

Mr. Vioncek added, “Fire & Flower’s aggressive plan to launch retail cannabis across Canada presents one of the most exciting opportunities in my career as a retail operator. Fire & Flower’s retail concept and dedication to best-in-class customer experience will position our organization as a leading retailer of cannabis in Canada.”

About Fire & Flower

Fire & Flower is a corporate retail store, specializing in elevating Canadian cannabis products through experiential strategies and education-based programming. The company is poised to serve customers across the country, in provinces where private retailing of cannabis is permitted. Fire & Flower plans to open 37 retail locations in the province of Alberta alone once permitted by regulatory bodies.

Founded by leading legal cannabis entrepreneurs, Fire & Flower’s leadership team carries extensive experience in launching successful businesses and 20 years in the legal cannabis space. The company is well versed in the national legalization of cannabis and is actively influencing the evolution of the new cannabis industry across the country.

Media Relations Contact:

Nathan Mison
Vice President, Government and Stakeholder Relations
nmison@fireandflower.com
Ph: 780-953-1106