News Release

March 27, 2018

Canadian Cannabis Retailer Fire & Flower Appoints Jason Pincock to Alberta Advisory Board

Edmonton, Alberta, Canada – Fire & Flower, a corporate retail cannabis store, announces that Jason Pincock has been appointed to the company’s Alberta Advisory Board.

As a trusted and supportive partner to both government and private industry in Alberta, Jason brings his extensive experience within the healthcare sector to the Alberta Advisory Board, where he will assist Fire & Flower in the responsible introduction of recreational cannabis.

Mr. Pincock is presently the Chief Executive Officer of Dynalife Diagnostics, one of Alberta’s largest private healthcare organizations, with more than 1,100 employees. Under Mr. Pincock’s leadership, the organization has been recognized as one of Canada’s Best Managed companies. Prior to being appointed as Chief Executive Officer for Dynalife, Mr. Pincock held the positions of Vice President Corporate Development and Chief Financial Officer.

“Jason brings in-depth experience leading a highly regulated and innovative health organization, offering our Alberta Advisory Board a vital perspective in community wellness,” shared Trevor Fencott, Fire & Flower’s Chief Executive Officer.

Mr. Pincock joins Carman McNary, Chair, on the company’s Alberta Advisory Board. Fire & Flower will announce other members of its Alberta Advisory Board at its earliest opportunity.

About Fire & Flower

Fire & Flower is a corporate retail store, specializing in elevating Canadian cannabis products through experiential strategies and education-based programming. The Company is poised to serve customers across the country, in provinces where private retail is permitted.

Founded by leading legal cannabis entrepreneurs, Fire & Flower’s leadership team carries 60 years of combined experience in launching premium, successful businesses and 20 years in the cannabis space. The Company is versed in legal cannabis, immersed with the Canadian audience and are actively influencing the evolution of the new cannabis industry across the country.

Media Relations Contacts:

Fire & Flower
Nathan Mison
Vice President, Government and Stakeholder Relations
Ph: 780-953-1106