It’s deep in our bones. And now, it’s opening our eyes, hearts and minds. The legalization of recreational cannabis in Canada isn’t only a statement of freedom, it’s a symbol of greater awareness awakening.
At Fire & Flower, we’re honoured to harness the wisdom of the ages to give you a safe, educated and exciting experience in shops across the country.
Our brand honours ancient truths, while celebrating the commonality of the human experience.
From darkness, a glimmering spark. With it, something once lost shimmers to the surface.
Like a galactic flash, when stars are born, where new worlds take shape. Once in motion, once glimpsed, it won't sleep again.
The fire is lit and basked in its powerful pulse, our eyes open wide, like flowers blossoming anew.
We awaken, as creators, lovers and givers of what moves us forward. As rivals, warriors and hunters of what shackles us.
We hold our many notions up to the flame, one by one, diverse but united. Seeking truth and freedom. Seeking the virtue at our core.