Open minds & hearts

We're energetic entrepreneurs, educators and creators.

And, we're ready to do incredible things for Canada's cannabis industry. Carrying diverse experience across all aspects of business, marijuana and retail, our team brings multifaceted knowledge, unrelenting enthusiasm and deep roots in our communities.

Executive Team

Bold leaders

Chief Executive Officer

Trevor Fencott

Chief Operating Officer

Mike Vioncek

Chief Financial Officer

Fraser Sinclair

VP, Business and Legal Affairs

Matthew Anderson

VP, Branding & Marketing

Chris Bolivar

VP, Human Resources

Jesse Cheetham

Director, Training & Development

Megan Scheie

VP, Real Estate

Suhail Khoury

VP, Government & Stakeholder Relations

Nathan Mison

VP, Head Merchant

Joel Stevens

VP, Product Development & Retail Experience

Isaac Watson

Partners

United for
a new era

From award-winning designers to groundbreaking tech experts, we've surrounded ourselves with talented partners to launch our shops across Canada.

Locations & Build

-----------

cushman logo
clark builders logo
Stantec logo

Branding & Design

-----------

johnson chou logo
free logo

Education

-----------

growwise health logo

Technology

-----------

hifyre logo
cova logo

Security

-----------

paladin security logo

Finance

-----------

echelon logo

Engagement Team

-----------

HillKnowlton logo
Naheyawin logo
Northweather logo

Legal Advisors

-----------

Denton logo

Boards

Grounded guidance

Brand Enthusiasts

Join us as a
brand enthusiast

An enthusiastic sharer of engaging digital content?

Do you love connecting with new ideas and building a community around them on your personal social media accounts?

If so, we'd love to chat.

We’re searching for Fire & Flower brand enthusiasts to rep Canada’s modern cannabis culture online. Our brand is all about inclusivity, open-mindedness and education.

Apply Apply