Open minds & hearts

We're energetic entrepreneurs, educators and creators.

And, we're ready to do incredible things for Canada's cannabis industry. Carrying diverse experience across all aspects of business, marijuana and retail, our team brings multifaceted knowledge, unrelenting enthusiasm and deep roots in our communities.

Executive Team

Bold leaders

Chief Executive Officer

Trevor Fencott

Chief Operating Officer

Mike Vioncek

Chief Financial Officer

Fraser Sinclair

VP, Business and Legal Affairs

Matthew Anderson

VP, Branding & Marketing

Chris Bolivar

VP, Human Resources

Jesse Cheetham

Director, Training & Development

Megan Scheie

VP, Real Estate

Suhail Khoury

VP, Government & Stakeholder Relations

Nathan Mison

VP, Head Merchant

Joel Stevens

VP, Product Development & Retail Experience

Isaac Watson


United for
a new era

From award-winning designers to groundbreaking tech experts, we've surrounded ourselves with talented partners to launch our shops across Canada.

Locations & Build


cbre logo
clark builders logo
Stantec logo

Branding & Design


johnson chou logo
free logo



growwise health logo



hifyre logo
cova logo



tyco security logo



echelon logo

Engagement Team


HillKnowlton logo
Naheyawin logo
Northweather logo

Legal Advisors


Denton logo

Benefits & RRSP Partner


echelon logo

HR Consulting


echelon logo


Grounded guidance