Announcing Fire & Flower store designs
As Canada’s cannabis shop, we believe the legalization of recreational cannabis represents a shift toward greater freedom. But, it’s only the first step among many toward a deeper understanding and knowledge of the plant.
Amidst all the buzz and anticipation for what’s to come, Canadians also want to feel safe and guided as we wade into the unknown. And, that begins with shaping contemporary, approachable and educated retail spaces. Beyond storefronts, we need gathering places where we can explore what’s out there and truly learn about cannabis.
That’s why, today, we’re proud to unveil our retail design concepts. Launching across Western Canada this year, our shops are crafted to encourage a modern, mindful cannabis culture to grow.
From the warm, vibrant ambiance to our educational approach, we’re here to empower you to make informed choices about the plant, while creating the experience that’s best for you.
So, take a deep breath, soak it in and get to know all that awaits in our shops.
Atmosphere: Contemporary without the cliches
As you step inside, you’re greeted with a bright and open atmosphere.
Scanning the space, the neutral tones, mixed woods, stonework and bursts of lush green plants radiate lively peacefulness, allowing your shoulders to draw down, before you even realized they were tense.
You feel welcome here. Your initial hesitation gives way to a tingling curiosity.
Products: Satiate your curiosity
Gazing upon inviting showcases, you lean in for a closer look.
Brilliantly curated, the cannabis selection inspires you to move freely and intuitively toward the right product for you. The accessories and apparel are tasteful yet functional, exuding a subtly elevated vibe.
Education: Informative & enlightening
A colourful display of educational materials catches your eye. From the energizing and uplifting to the chill and mellow, you flip through amusing product profiles, diving into experiential effects and suggested uses.
After a warm hello, a cannabis specialist gently whisks you into marijuana and wellness advice tailored to your life. She invites you to an educational workshop later that week, leaving you feeling informed and inspired about all the possibilities that greet an open mind and heart.
Whether you’re a first timer or a cannabis connoisseur, we’ve designed our shops so Canadians from all walks of life can feel relaxed, safe and engaged.
Before our shops open later this year, we’re here to guide you along your journey with cannabis. Be sure to browse our blog and social media for weekly educational and lifestyle posts.